Question 1 of 12

Walk me through the work that has genuinely shaped who you are.

Not just job titles — the moments, projects, and roles where you felt most alive or most effective. Include paid, unpaid, side work, and life experience.

Question 2 of 12

What do you know or do that most people in your circle genuinely can't?

This is your unfair advantage — skills, knowledge, or perspectives that feel ordinary to you but are actually rare.

Question 3 of 12

When people come to you in a crisis, what's the problem?

The problems people trust you with reveal your true value. The late-night calls, the "I don't know who else to ask" moments.

Question 4 of 12

What topics do you consume compulsively — even when no one's paying you?

The YouTube rabbit holes at midnight, the books you re-read, the podcasts you binge. Don't filter.

Question 5 of 12

Which of these best describe work that gives you energy?

Select everything that genuinely energizes you — be ruthlessly honest.

Question 6 of 12

Be brutally honest about money. What does financial success actually mean to you?

Not what sounds reasonable — what would actually change your life.

How risk-tolerant are you — really?

1 = I need a guaranteed paycheck. 5 = I'll bet it all on the right idea.

Question 7 of 12

What's actually holding you back? Name the real obstacle.

Most people describe the surface problem. The real obstacle is usually fear, identity, a belief, or a past failure. What's yours?

Question 8 of 12

Where are you right now — and how much time do you actually have?

Context matters. Advice for someone with 10 hours a week looks nothing like advice for someone going full-time tomorrow.

Hours per week available for something new?

Question 9 of 12

Who do you want to become? Not what you want to do — who.

The person you're building toward is the compass for every recommendation.

Question 10 of 12

What have you already tried — and what did you learn?

Failed attempts and abandoned paths are data, not shame. What you've tried tells us what to avoid and what deserves a second look.

Question 11 of 12

What resources do you have that most people don't?

Capital, connections, credentials, tools, platforms, audiences, property. List what you have — not what you wish you had.

Available capital to invest?

Question 12 of 12

What are your non-negotiables — and what would you refuse to build even if it made you rich?

Faith, family, ethics, location, legacy. What matters most? What industries or models are off the table?